When my pal Matt Boudia from Creative Services asked me to spear head this one for our Upfront Presentation to clients, I had no clue what it was going to be. I thought: “Ok, clients to impress. Make it kick ass..GO!” Basically the same approach I used for some of my Nike videos. The original cut was simply an idea I was playing around with and it turned out that everyone loved the direction. I tweaked it and mixed in some nats and track with the music and everyone loved it more. It’s not bad considering it was about 11-12 hours of work. Enjoy!
Editor: Brian Costa
Producer/Writer: Matt Boudia